As Research & Marketing Strategies (RMS) heads into a New Year, our 11th in business, it’s a good time to reflect on what kinds of positive changes each of us want to make in our professional careers. With 2013 newly upon us, two members of the RMS Analytics team and one member of the RMS Read more

Traditional market research (think surveys, focus groups) often gets a bad rap from some because of its assumed limitations. Usually the argument against traditional research begins with (1) its unreliability because consumers are being asked about purchases in an artificial environment (home, office, wherever they answer their cell phone) and (2) the survey is asking them to recall specifics about purchases Read more

This blog post was featured in the recent edition of “Our Town” in the Baldwinsville Messenger in November of this year. It was written by our Communications Coordinator, Erin Wisneski. At a time when businesses were moving out-of-state, Mark Dengler chose to stay in Central New York and start his own company. In early 2000, Dengler’s Read more

Today was the third and final day of The Market Research Event (TMRE) conference held in Boca Raton, Florida at the Boca Raton Resort & Club. It was the first appearance at the conference for Research & Marketing Strategies (RMS), which is celebrating ten years in business. Overall the event was a great experience and I Read more

This post was written by our guest blogger, Megan O’Donnell, Manager of RMS Healthcare. This is an interesting article on the recent implications of the recently instituted Value-Based Purchasing program from the Centers for Medicare and Medicaid Services (CMS). But I think the author misleads the reader initially by making it sound like hospitals will Read more

RMS’ Director of Business Development Sandy Baker, second from left, joined fellow colleagues David Holder (left), of Syracuse Convention & Visitors Bureau, Ben Walsh (center), of Syracuse Economic Development Corporation, Joanne Rauch (second from right), of C.R. Fletcher & Associates, and Jamie Marciniak Waller on a panel discussing the selling points of Syracuse and Central Read more

American colleges and universities are facing a challenge of demographics. We are now in a period where there is and will continue to be a dip in the number of traditional college age students (age 18 to 24). According to trends and projections measured by the Western Interstate Commission for Higher Education, the number of Read more

Background: RMS partnered with a local hospital to conduct qualitative focus group research among recently discharged patients to obtain feedback and perceptions around their recent hospital experience. In particular, the research focused on the thought process and behaviors linking the types of individual attributes reported in the HCAHPS® survey to the patient’s overall satisfaction, quality Read more

One of the most common requests Research & Marketing Strategies (RMS) receives from clients is related to marketing or advertising campaigns.  They are unhappy with the results of their current campaign, don’t know the return of their advertising (ROI), or they want to head in a different direction. It’s surprising the number of marketing campaigns Read more

Research & Marketing Strategies (RMS) recently teamed up with ABC Creative Group in Syracuse and the Fireman’s Association of the State of New York (FASNY) to conduct market research to assist both groups with better volunteer recruiting for the organization.  Focus groups were customized to address the following objectives for ABC Creative and FASNY: (1) analyze Read more